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Gordon Speirs
DBA President
The Dairy Business Association is embarking on new initiatives that help drive positive outcomes within the dairy industry. As most of you know, DBA was formed and structured to allow for both dairy producers and the dairy industry to work together as a whole to advance our industry. Not many farm organizations have this unique and effective structure. History has proven the DBA model has worked great, especially in the policy area as witnessed in the passage of the last Farm Bill.  We know that when an industry is aligned and working together, great things can and will happen. However, change is needed to pursue greater value for our industry. What worked in the past is not enough and will require more effort. This can only happen with your help.
The theme of our recent Dairy Strong event “Gain the Edge” is not meant to be a flashy phrase, rather it’s what DBA believes is important.
An example of our commitment to “gaining the edge” is the four core strategies adopted by our board a few months ago.
1)    Enhance member engagement and value
2)    Increase visibility and better internal and external communications
3)    Provide a sustainable, yet agile organizational model
4)    Be the place for industry thought leaders and innovators to collaborate
DBA is announcing the formation of four standing committees to develop greater opportunities to obtain our core strategies.. These committees are: Government Relations, Public Relations, Member Relations and Industry Relations.
  • Government Relations: Set annual policy agenda, serve as a sounding board on policy issues and help garner grass root support. Provide an advisory role to the board on various issues.
  • Member Relations: To keep the membership connected and engaged to the association. Provide membership engagement and recruitment plan, and provide input in increasing member value.
  • Industry Relations: To provide a mechanism to interact with our current and future corporate partners. Act as a conduit between the producers, ag organizations and agri-business members in creating better relationships, value added offerings and innovation for all members.
  • Public Relations: To develop a brand plan to extend the association’s message to all stakeholders. Provide a pro-active market communication plan to build trust and respect within and out of the industry. Act as a clearing house on industry topics that are aligned with the association’s mission. Provide a speakers bureau to the industry as well. Monitor media outlets and provide timely and creditable information
These committees are designed to engage all of you in helping us achieve our shared goals. It’s all about growing relationships with each other and building consensus on things that matter most. It means that collectively we must work together, work harder and work smarter. Your involvement is the missing and needed piece. We challenge all of you to take this opportunity to join DBA not only in spirit, but in involvement. After all, we can’t do our job without you! Please offer to get involved and help us today.
Best Regards,
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Madison, Wis. – January 16, 2015 – Gordon Speirs was elected as the President of the Dairy Business Association (DBA) at the Annual Business Meeting held January 15, 2015 in conjunction with the first annual Dairy Strong conference January 13-15 at the Monona Terrace Convention Center in Madison, Wisconsin.
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Madison, Wis. – January 14, 2015 -- The Dairy Business Association (DBA) honored 52 Wisconsin State legislators on Wednesday, January 14 in conjunction with the first annual Dairy Strong conference held January 13-15 at the Monona Terrace Convention Center in Madison, Wisconsin.
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Madison, Wis. – January 14, 2015 -- The Dairy Business Association (DBA) honored Katie Grinstead of Vir-Clar Farm as the 2015 DBA Advocate. This award was presented in conjunction with the first annual Dairy Strong conference held January 13-15 at the Monona Terrace Convention Center in Madison, Wisconsin.
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GREEN BAY, WI – December 3, 2014 -- President Obama’s plans for immigration reform does not address the very important need of dairy farmers now or in the future. Our immigration system needs permanent reform, and that can only be accomplished through action by Congress. Democrats and Republicans must come together to fix this broken system. Workers on dairy farms need permanent relief and dairy farmers need their future labor needs addressed.
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Green Bay, Wisconsin --- The Dairy Business Association (DBA) commends the Department of Transportation (DOT) and Transportation Secretary Mark Gottlieb for the agency’s creative and forward thinking budget request. The state’s current transportation needs far outpace the revenue generated from existing sources of transportation funding. The DOT proposals are expected to generate approximately $750 million in additional transportation funding over the course of the two-year budget cycle.
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Green Bay, Wisconsin --- The Dairy Business Association (DBA) is pleased that after protracted litigation, Kinnard Farms, a family-run dairy farm in Kewaunee County, is being permitted to expand without changes to its facility designs or nutrient management plan.
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Green Bay, Wisconsin --- In a decision issued yesterday, Administrative Law Judge Jeffrey Boldt removed a major obstacle to the construction of the Richfield Dairy by resolving challenges to two high capacity wells permits and a WPDES permit.
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The Dairy Business Association held their 12th Annual Golf Outing at Fox Hills Resort in Mishicot, Wisconsin on June 19th, 2014. Nearly 300 dairy producers, industry partners and professionals attended the event. After a gorgeous day of golf, networking, prizes and fun, ANIMART, Inc. presented DBA with a $5,000 donation to go toward DBA’s Crisis Fund. The fund assists DBA dairy producer members when a major occurrence with a potentially negative outcome affects their dairy operation. Crises can include animal disease, natural disasters, food safety and criminal terrorism.
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As one of the largest producers of milk and dairy products in the world, the economic impact of Wisconsin's dairy industry is not only significant at the state level, but increasingly relevant at the national and international levels. In recognition of this role, the DBA Board of Directors announces the creation of a new position, Director of Dairy Policy.
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Who really uses the water resources in Wisconsin? The Milwaukee Journal Sentinel recently reported on the 61st annual conference of the Wisconsin Land and Water Conservation Association, and gave the facts on who uses the most water in Wisconsin.
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Down Cow Standard
Operating Procedures
ANIMART and the Dairy Business Association have teamed up to
educate the dairy industry about properly handling down and sick
cattle. View and download
ANIMART's Down Cow Standard Operating Procedures document:
Click here for English
Click here for Spanish

Dairy Markets & Policy