Roger and Tammy Weiland along with one of their three sons, Brady, own Weiland Dairy, which is located in Columbus, Wis., and has 500 cows.
Roger’s great- grandparents, August and Augusta Weiland, purchased the farm in 1926 after arriving from Germany. August’s son, Elmer (Roger’s grandfather), operated the farm with his sons, Roger Sr., Ronald and Norman.
In 1990, Roger and Tammy became one-third partners with Roger Sr. and Ronald. In 1995, the couple purchased the dairy herd, equipment and 50 acres of land. Roger Sr. and Ronald continued with their own business of cropping and Roger and Tammy bought the forages needed for the herd.
In 2014, Brady returned after working off the farm and completing a diesel mechanics and heavy-equipment program as well as the UW Farm and Industry Short Course program. He became part-owner in 2015. Bryce completed his John Deere ag technician degree at Madison Area Technical College in 2015 and works at Midstate Power & Equipment in Columbus. Brett is attending UW-Madison majoring in dairy science and agribusiness.
DBA: What are you most proud of on your farm? Weilands: We are most proud of our talented staff that contribute to our great herd of cows. We also are grateful for the opportunity to meet so many people in the dairy community who have helped us in some way over the years.
DBA: How do you create a positive work relationship with your employees? Weilands: Communication and respect are the two biggest components. We make the effort to implement team bonding activities. We serve breakfast once a month and have cookouts during the summer on the family farm.
DBA: What value have you seen from being active on social media? Any advice for other farmers? Weilands: The biggest value we have seen from being active on social media is the number of views. We know that our actions are having an impact on someone around the world. We follow this motto: “We can’t change the world, but we can cast a stone that creates many ripples.” Whether we like it or not, social media is the future form of communication and news. You need to jump in because it is one of the best ways to communicate with customers today.
DBA: What does the future hold for Weiland Dairy? Weilands: The future is to continue the transition to the next generation. We also want to look for opportunities to grow the farm.
DBA: You have been a member of DBA since 2007. What benefit do you find most valuable? Weilands: We have found the value in the friendly and knowledgeable staff, along with all the great resources they have to offer. DBA has been outstanding at keeping us up-to-date on the important issues regarding the dairy community. It important to us that DBA continues to speak for all dairy farms and work with government leaders to find solutions to the challenges we will face in the future.